“What’s the best Toothpaste: TP 101 Everything You Need to Know.”

what's the best toothpaste

What’s the Best Toothpaste?

Toothpaste is a commonly used oral hygiene product to clean teeth and freshen your breath. It typically comes in a tube and is a mixture of several ingredients, including abrasives, fluoride, detergents, and flavourings.

Abrasives are used to scrub away surface stains and plaque from teeth. Fluoride is added to help prevent tooth decay by strengthening tooth enamel. Detergents create the foaming action, which helps distribute the other ingredients throughout the mouth. Flavourings are added to make it more pleasant to use.

Many different types are available, each with unique ingredients and claims. Some kinds are designed for sensitive teeth, while others are formulated to help whiten teeth or combat bad breath. Choosing one that meets your specific needs and preferences and using it as directed to maintain good oral health is vital.


  • Abrasives: Typically contains mild abrasives such as calcium carbonate, silica, or aluminium oxide. These ingredients help to scrub away surface stains and plaque from teeth. However, some abrasive products can be too harsh for sensitive teeth and gums.
  • Fluoride: Fluoride is a mineral that helps to strengthen tooth enamel and prevent tooth decay. Most contain fluoride, although there are fluoride-free options available.
  • Detergents: Toothpaste contains detergents such as sodium lauryl sulfate, which creates the foaming action that helps to distribute the other ingredients throughout the mouth.
  • Flavourings: Toothpaste contains herbs such as mint or cinnamon to make it more pleasant.

Types of Toothpaste:

  • Fluoridated toothpaste: Most well-known brands contain fluoride, which helps prevent tooth decay by strengthening tooth enamel.
  • Tartar Control Toothpaste: Tartar control contains additional abrasives and other ingredients to help prevent the buildup of tartar on teeth.
  • Whitening Toothpaste: Whitening products contains additional abrasives and other ingredients that help to remove surface stains from teeth and make them appear brighter.
  • Sensitive Teeth: Is designed for people who experience tooth sensitivity to hot or cold temperatures. It contains ingredients that help to desensitise teeth and provide relief from discomfort.
  • Herbal Toothpaste: Contains natural ingredients such as tea tree oil, clove oil, or peppermint oil that provide a refreshing, natural flavour.


Brushing your teeth twice daily, for two minutes each time, is recommended. After brushing, spit out the toothpaste and rinse your mouth with water. Using toothpaste as the manufacturer directs and avoiding swallowing it is essential. Children under six should use only a pea-sized amount and be supervised when brushing their teeth to ensure they do not swallow toothpaste.

A brief history of toothpaste:

The use dates back to ancient times, with various cultures developing tooth-cleaning methods; for example, the ancient Egyptians used a mixture of crushed rock salt, mint, and pepper to clean their teeth, while the ancient Greeks and Romans used a mix of charcoal, ash, and crushed bones.

Modern varieties as we know them today were first developed in the 1800s, with the addition of fluoride in the early 1900s. Over time, it has evolved to include various ingredients and formulations to address multiple oral health concerns.

Toothpaste and Oral Health:

Regular use of toothpaste, along with proper brushing and flossing techniques, is an integral part of maintaining good oral health; it helps to remove plaque and surface stains from teeth, and the fluoride in toothpaste helps to strengthen tooth enamel and prevent tooth decay.

However, even though it should be used to maintain good oral health, it is also vital to visit a dentist regularly for checkups and professional cleanings and to practice good oral hygiene habits such as brushing twice daily, flossing daily, and avoiding sugary and acidic foods and drinks.

Toothpaste and the Environment:

The packaging and disposal of toothpaste tubes can harm the environment. Many tubes are made of plastic and are not recyclable, and they can contain ingredients that are harmful to the environment.

To address these issues, some companies have started to offer toothpaste in more eco-friendly packaging, such as glass jars or compostable tubes. Additionally, some brands are formulating their products with natural and biodegradable ingredients to reduce their environmental impact.

There are a variety of brands that offer eco-friendly packaging and natural/biodegradable ingredients. 

Here are a few examples:

  • Bite Toothpaste: This comes in tablet form, eliminating the need for a plastic tube. The tablets are packaged in a glass jar with a metal lid, making them easy to recycle.
  • Davids Natural Toothpaste: Is formulated with natural ingredients such as baking soda, peppermint oil, and xylitol. The packaging is made from a recyclable metal tube and a compostable box.
  • Georganics Toothpaste: Packaged in a glass jar with a metal lid, and is formulated with natural and organic ingredients such as calcium carbonate, coconut oil, and essential oils.
  • Hello Products: This brand offers a variety of eco-friendly products, including fluoride-free options, in tubes made from recycled plastic. They also use recycled materials in their packaging and shipping materials.
  • Tom’s of Maine: This brand has offered natural options for over 40 years. They offer fluoride-free options and use natural ingredients such as peppermint oil, xylitol, and calcium carbonate. They also use recycled materials in their packaging and shipping materials.

Here are some of the most well-known brands:

  • Colgate: Colgate is one of the most recognised brands in the world. They offer a wide range, including options for sensitive teeth, whitening, and cavity protection.
  • Crest: Crest is another famous brand that offers a variety of formulations, including options for sensitivity, whitening, and cavity protection.
  • Sensodyne: Sensodyne is a brand specifically formulated for people with sensitive teeth. Their products contain ingredients that help desensitise teeth and relieve discomfort.
  • Aquafresh: Aquafresh is a brand that offers a unique three-stripe formulation. The three stripes of contain different ingredients to provide cleaning, freshening, and cavity protection.
  • Oral-B: Oral-B is a brand known for its toothbrushes, but they also offer formulations designed to work with their toothbrushes. Their toothpaste is formulated with fluoride to help prevent tooth decay and strengthen tooth enamel.

These are just a few examples of popular brands, and many other brands are available on the market. The brand choice often comes down to personal preference and specific oral health needs.


Ecodenta is a Lithuanian brand offering fluoride-free toothpaste and various eco-friendly products formulated with natural ingredients, such as chamomile, green tea, and aloe vera. It is free from harsh chemicals like SLS (Sodium Lauryl Sulfate) and parabens.

In addition to their natural ingredients, Ecodenta also incorporates active elements such as papain, an enzyme derived from papayas that help to break down surface stains on teeth. They offer a variety of products, including options for whitening, sensitive teeth, and gum care.

Ecodenta is a relatively new brand but has gained popularity among consumers looking for natural and eco-friendly oral care products.

Here are some additional details about Ecodenta:

  • Ecodenta is a Lithuanian brand that was founded in 2011. The company is focused on creating natural and eco-friendly oral care products that are effective and affordable.
  • Ecodenta toothpaste is formulated with natural ingredients carefully selected for oral health benefits. For example, their “Whitening with Coconut Oil and Charcoal” contains coconut oil, which has been shown to help whiten teeth and remove surface stains, and charcoal, which helps to absorb impurities and freshen breath.
  • Ecodenta is free from harsh chemicals like SLS and parabens, which can irritate some people’s skin and have been linked to health concerns.
  • In addition, Ecodenta also offers a variety of other oral care products, including mouthwash, dental floss, and toothbrushes.
  • Ecodenta is committed to sustainability and uses eco-friendly packaging for its products. Their products come in a recyclable aluminium tube; their other products are also packaged in recyclable materials.

Overall, Ecodenta is a good option for people looking for natural and eco-friendly oral care products that are also effective and affordable. Buy Ecodenta Black Whitening from us!

Unique toothpaste formulations are available on the market today.

Here are a few examples:

  1. Charcoal: Charcoal toothpaste contains activated charcoal, known for its ability to absorb impurities and remove surface stains from teeth. The charcoal also gives it a unique black colour.
  2. Baking soda: Toothpaste with baking soda formulated with baking soda has natural whitening properties and can help neutralise the acid in the mouth.
  3. Herbal toothpaste: Contains natural ingredients such as herbs, spices, and essential oils. These ingredients can help to freshen your breath and provide additional oral health benefits.
  4. Fluoride-free toothpaste: This is a good option for people who want to avoid fluoride, a controversial ingredient in some oral care products. Fluoride-free often contains natural ingredients like xylitol and calcium carbonate.
  5. Probiotics: Probiotic toothpaste contains live bacteria that can help to restore the natural balance of bacteria in the mouth; this can help to improve oral health and reduce the risk of gum disease.
  6. Toothpaste with hydroxyapatite: Hydroxyapatite is a mineral naturally found in teeth. Hydroxyapatite can help to strengthen tooth enamel and reduce the risk of cavities.

These are just a few examples of unique toothpaste formulations on the market. The choice often comes down to personal preference and specific oral health needs.

Several brands are using eco-friendly packaging for their products.

Here are a few examples:

  1. Bite Toothpaste Bits: Small tablets that come in a reusable glass jar. The packaging is plastic-free and can be reused or recycled.
  2. Davids Natural Toothpaste: Davids Natural comes in a fully recyclable metal tube. It is also formulated with natural ingredients and is free from artificial flavours, colours, and preservatives.
  3. Hello Products: Hello Products offers a variety of toothpaste formulations, all of which come in eco-friendly packaging. The toothpaste tubes are made from renewable, recyclable, sugarcane-based plastic.
  4. Colgate Smile for Good: Colgate Smile for Good is a toothpaste that comes in a recyclable plastic tube made from high-density polyethene (HDPE). The toothpaste is also formulated with natural ingredients and is free from artificial flavours, colours, and preservatives.
  5. Ecodenta: Ecodenta toothpaste comes in a fully recyclable aluminium tube. The packaging is also lightweight, which helps to reduce the environmental impact of shipping.

These are just a few examples of brands using eco-friendly packaging. Many other brands are also exploring ways to reduce their environmental impact and are looking to use more sustainable materials for their packaging.

Toothpaste is typically made by mixing various ingredients in a manufacturing facility.

Here is a general overview of the manufacturing process:

  1. Mixing: The first step in the making is to combine the dry ingredients, including abrasives like calcium carbonate, flavourings like mint or cinnamon, and sweeteners like xylitol or sorbitol.
  2. Adding water: Once the dry ingredients are mixed, water creates a paste-like consistency. The water may be purified or treated to remove impurities.
  3. Adding other ingredients: After adding the water, other components are incorporated into the mixture. These may include thickeners like carboxymethylcellulose or carrageenan, fluoride to help prevent cavities and antibacterial agents like triclosan or essential oils.
  4. Filling and packaging: Once the toothpaste is thoroughly mixed, it is transferred to a filling machine. The toothpaste is then dispensed into tubes, jars, or other containers and sealed for sale.
  5. Quality control: Throughout the manufacturing process, the toothpaste is tested to ensure it meets specific quality standards; this may include testing the pH, viscosity, and flavour of the toothpaste.

It’s worth noting that the specific ingredients and manufacturing processes used to make toothpaste can vary depending on the brand and formulation. However, most are made using a similar process involving mixing dry ingredients and adding water and other elements to create a final product that effectively cleans teeth and promotes good oral health.

Here are a few more historical facts about toothpaste:

  1. Ancient Egyptians are believed to have used a form of toothpaste made from a mixture of ground ox hooves, myrrh, eggshells, and pumice. This mixture was applied to the teeth using a primitive toothbrush made from twigs.
  2. The ancient Greeks and Romans also used toothpaste, often made from crushed bones and oyster shells. These early products were often abrasive and could wear down tooth enamel over time.
  3. In the 1800s, people began to experiment with more modern toothpaste formulations. One early recipe used soap and chalk powder, while another used baking soda and hydrogen peroxide.
  4. The first toothpaste to be mass-produced was created by Colgate in 1873. The original formula was sold in jars and was similar in texture to a cream.
  5. Fluoride was first added to toothpaste in the 1950s. This breakthrough helped to reduce the incidence of tooth decay dramatically and is now a standard ingredient in most toothpaste.
  6. In the 1980s and 1990s, many manufacturers began introducing new flavours. Mint became popular, but manufacturers experimented with more unique flavours like cinnamon, bubble gum, and even bacon.

These are just a few examples of the fascinating history of toothpaste. Over the centuries, people have experimented with various ingredients and formulations to find the most effective way to clean and care for their teeth.

If someone doesn’t have access to toothpaste, there are several alternative methods that they can use to clean their teeth:

  1. Baking soda: Baking soda is a natural abrasive that can help to remove plaque and stains from teeth. To use baking soda, wet and dip your toothbrush in baking soda, then brush your teeth as usual.
  2. Salt: Salt is another natural abrasive that can help to clean teeth. Mix a small amount of salt with water to make a paste, then use your toothbrush to apply the paste to your teeth and brush as you usually would.
  3. Coconut oil: Oil pulling is an ancient practice involving swishing oil around your mouth to remove bacteria and promote oral health. Coconut oil is a popular oil-pulling oil, as it has antibacterial properties and a pleasant taste. Swish a spoonful of coconut oil around your mouth for 10-15 minutes, then spit it out and rinse your mouth with water.
  4. Chewing sticks: In some cultures, people use chewing sticks made from twigs or branches to clean their teeth. Chewing on the sticks can help to remove plaque and promote healthy gums.
  5. Water: Rinsing your mouth with water can help to remove food particles and bacteria from your teeth. If you don’t have access to toothpaste or other oral hygiene products, rinsing with water is still better than doing nothing at all.

While these methods can be effective for cleaning teeth, it’s important to note that they may not be as effective as using toothpaste.

Here are some fun facts about toothpaste:

  1. The world’s most expensive toothpaste, Theodent 300, costs $100 per 3.4-ounce tube. It contains an ingredient called Rennou, derived from the cocoa bean and has been shown to strengthen and protect tooth enamel.
  2. Some people use toothpaste for purposes other than cleaning their teeth. It can be used to remove stains from clothing or carpet, polish silver, and even soothe insect bites.
  3. In the 1960s, NASA developed a toothpaste that could be used in space. The toothpaste had to be edible since it wasn’t possible to rinse with water in space, and it had to be non-foaming to prevent astronauts from inhaling bubbles.
  4. There are made specifically for pets. These products are formulated to be safe for animals to swallow and often come in flavours like chicken and beef.
  5. Some contain a protein called Recaldent, derived from cow’s milk. Recaldent has been shown to remineralise teeth and can help to repair early signs of tooth decay.
  6. There are various flavours, from traditional mint and cinnamon to more unusual flavours like bacon and cupcake.
  7. In 2015, a study found that toothpaste containing triclosan, an antibacterial ingredient, prevented gingivitis more effectively than those without triclosan.

These are just a few fun facts about toothpaste. Despite being a seemingly simple product, toothpaste has a fascinating history and continues to evolve as new ingredients and formulations are developed.

The most-bought brand globally is,

Colgate has a market share of approximately 40%. Colgate-Palmolive Company is an American multinational consumer products company that produces a wide range of personal care products, including toothbrushes, mouthwash, and dental floss. The company was founded in 1806 and has since become a household name in oral hygiene products. Colgate is available in various flavours and formulations for sensitive teeth, cavity protection, and whitening.

Some smaller toothpaste brands include,

Himalaya Herbals, Dabur Red, and Vicco Vajradanti are popular in India and other parts of Asia. These smaller brands tend to have limited distribution and are less well-known outside their home markets.

Here’s some more information about each of these brands:

  1. Himalaya Herbals: This brand from India uses herbal ingredients to promote oral hygiene. Some natural ingredients used in Himalaya Herbals toothpaste include neem, pomegranate, and miswak. The brand claims to be free from harsh chemicals like parabens and SLS and instead focuses on natural ingredients to maintain healthy teeth and gums.
  2. Dabur Red: This is another brand from India that is known for its Ayurvedic formulation. Ayurveda is a traditional Indian system of medicine that uses natural herbs and ingredients to promote health and well-being. Dabur Red contains a blend of traditional Ayurvedic ingredients like clove oil, mint oil, and basil, which are said to have antibacterial and anti-inflammatory properties.
  3. Vicco Vajradanti: This brand is also from India and has 20 herbal ingredients. The brand has been around for over 50 years and is known for its natural formulation and mild flavour. Some key elements in Vicco Vajradanti include babul bark, clove oil, and Indian liquorice root.

While these brands may have a different global reach than more prominent brands like Colgate or Crest, they have a loyal following in their home markets. They are known for their natural formulations and use of traditional ingredients.

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